BREAKING BANKS: THE INNOVATORS, ROGUES, AND STRATEGISTS REBOOTING BANKING

Host Brett King interviews the new wave of strategists in the thick of the shakeup, including technologists, start-up founders, digital bankers, social media experts, and researchers. The bank has been the center of individuals' money matters since Banco Monte dei Paschi di Siena opened in 1472. Today, that paradigm is shifting as context and digital become the new drivers of the banking experience, and traditional banks are facing a loss of trust, massive technological change, and increasing government scrutiny. Consumer behavior is changing and Breaking Banks details the results with expert insight from those witnessing the turmoil first hand. Topics include: Digital banks, digital payments, and alternative revenue channels Brand management for the crowdsourcing consumer Digital currencies and the end of cash Mobilization and improving the customer journey.
฿1,295.00
Book Format : Hardcover
SKU
BOO101310031564
Out of stock
More Information
ISBN 9781118900147
Weight (kgs.) 1.50
Author KING, BRETT
Publisher JOHN WILEY & SONS SINGAPORE PTE. LED.
Publication Date Apr 01, 2014
Language English
Number of Pages 0
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