CAGE KINGS: HOW AN UNLIKELY GROUP OF MOGULS, CHAMPIONS AND HUSTLERS TRANSFORMED

Senator John McCain once decried mixed martial arts as 'human cockfighting,' while the New York Times despaired that the sport offered a 'pay-per-view prism' onto the decline of western civilisation. But the violent spectacle of cage fighting no longer feels nearly as scandalous as it did when the sport debuted in 1993. Today, it's spoken of reverentially as a kind of 'human chess' played out in real-time between two bodies and the UFC is one of the most valuable franchises in the world, worth more than any team in the NFL, NBA, or MLB and equal to what Disney paid to acquire Marvel Comics. Once banned in thirty-six states and hovering on the edge of bankruptcy, the UFC has evolved into a $10 billion industry. How did cage fighting go so mainstream?

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฿825.00
Book Format : Paperback
SKU
BOO201310290681
Out of stock
More Information
ISBN 9781529103717
Weight (kgs.) 0.42
Author THOMSEN, MICHAEL
Publisher PENGUIN GROUP (UK)
Publication Date Jun 15, 2023
Book Size (cm.) 15.3 x 3.2 x 23.4
Dimension Length(ยาว)(CM) 23.40
Dimension Width(กว้าง)(CM) 15.30
Dimension High(สูง/หนา)(CM) 3.20
Language English
Number of Pages 448
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