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CUSTOMER INNOVATION: CUSTOMER-CENTRIC STRATEGY FOR ENDURING GROWTH (1 ED.)

A new set of organizations have discovered a new formula. They combine customer centricity with innovative power. These organizations have created a completely outside-in approach to the market. They are not driven by what they're good at. They start with the market and design their strategy around it. They replace practices of the past with a new set of capabilities, which enable them to be ahead of the curve in discovering new market opportunities. This enable them to develop new products and services faster than ever before and they hit the bull's eye in the market. As a result of their customer focus, outside-in organizations operate according to a reversed value chain. Whereas the traditional value chain model regards the market as the end-outcome of the efforts of the organization, the reversed value chain model starts there. The customer is the starting point and the value chain is the result of understanding customer needs and requirements.
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Book Format : Paperback
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SKU
BOO201310015916
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More Information
ISBN 9780749471644
Weight (kgs.) 0.41
Author DEBRUYE, MARION
Publisher Kogan (TBS)
Publication Date May 03, 2014
Book Size (cm.) 157x236x14
Language English
Number of Pages 264
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