KELLOGG ON MARKETING (3RD ED.)

You'll discover a renewed focus on digital transformation and data analytics, as well as comprehensive explanations of the strategic and tactical aspects of effective marketing. From managing business growth to identifying target customers, developing a meaningful value proposition, and data-driven marketing, every area relevant to marketing professionals is covered by expert contributors possessing unique insights into their respective competencies.

View more
฿1,100.00
Book Format : Hardcover
Availability : Dispatch in 3-5 Business days
SKU
BOO101310286548
More Information
ISBN 9781119906247
Weight (kgs.) 0.64
Author CHERNEV & KOTLER
Publisher JOHN WILEY & SONS SINGAPORE PTE.
Publication Date Jun 06, 2023
Book Size (cm.) 16.0 x 23.3 x 3.8
Dimension Length(ยาว)(CM) 23.30
Dimension Width(กว้าง)(CM) 16.00
Dimension High(สูง/หนา)(CM) 3.80
Language English
Number of issue per year 5 Issues
You may also like this