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FUNDAMENTALS OF CREATIVE ADVERTISING, THE (2ND ED.)

"The Fundamentals of Creative Advertising" (second edition) provides an introduction to the key elements of creative advertising. This book will take you, step-by-step, through each stage of the creative process from the initial planning and development, through to the production and execution of some of the worlds most successful campaigns. This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns. Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date and highly illustrated overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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SKU
BOO201310039985
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More Information
ISBN 9782940411566
น้ำหนัก (กก.) 0.73
Author BURTENSHAW, KEN
สำนักพิมพ์ AVA PUBLISHING
Publication Date Jul 01, 2011
ขนาด (ซม.) 203x229x15
ภาษา ภาษาอังกฤษ
จำนวนหน้า 184
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