-7%
OFF

MASTERING FASHION MARKETING

This is the first book that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organisations, providing unique insights into the reality of fashion marketing. Appropriate for undergraduate and postgraduate fashion, retailing and business degrees, it is also a valuable read for practitioners seeking knowledge and understanding of fashion marketing.
Special Price ฿739.35 was ฿795.00
Book Format : Paperback
(Save ฿55.65)
SKU
BOO201310008996
Out of stock
More Information
ISBN 9781403919021
Weight (kgs.) 0.58
Author JACKSON & SHAW
Publisher PALGRAVE
Book Size (cm.) 155.96 x 230.12 x 25.91
Language English
Number of Pages 376
You may also like this